No, this tool does not have you paying for advertisements, this is completely FREE. And no, it's not SEO for your website either. A website is not actually necessary to make this tool work, though it does help.
The best way to get your business to show on the first page of google search results is the My Business listing tool from Google. Since it is ran by Google, the most commonly used search engine, it's really an essential for any business, particularly those that are locally dependent. This tool is easy to manage, makes your business look that much more professional, and makes it that much easier to find.
Sound too good to be true? Let's get into the details.